LIMITLESS MONDAY
CEO Let the MARKETER Works
Every position and department gets created to perform a function. The professionals get trained to solve the problems in their domain. To make business respond to the needs of the community.
For a professional to try and micromanage or take the place of another. in the name of wanting to be everything. It will only result in a loss of time and effort.
When the round peg gets situated in the round hole, this will perfectly fit and make work flow. It rewards creativity and the creator. More doles come in because it will be a tool that solves the problem. Life becomes meaningful.
The story is of the man who owns the Leather store in Medina Market Marrakech. His store is of quality Leather, made with bags, belts, shoes, purses, cushions, and the rest. He knows the fabric called leather. He also knows what products to store and in what shape the customers want them.
His only weakness is that he could be a better marketer or salesperson. He gets angry when your bargaining is not going his way. If he cannot get you to buy at the amount he gets presented, he flares up, takes the goods from you, and walks away.
This attitude has caused him to have promising tourists walk away without the products. Recently, he hired a salesperson who is good at pricing and bargaining. He is not a Moroccan but a hustler who came looking for greener pastures.
The salesperson will give you the price and bargain with you while the Morrocan owner looks away. He allowed him to work and finally confirmed the last bargained price with him. At this, everyone went home happy. The shop owner is satisfied, and the customer is as well. Increase in sales, increase in the influx of customers.
CEO lets your salesperson and marketer work. It is required of you to provide an enabling environment and make authorization easy and fast. Do not leave them on the sidewalk. Let them do what they get trained for, to sell.
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